IQVIA vs. VEEVA: Comparing Pharma’s Top Platforms

IQVIA vs. VEEVA:
Customer experience has never been so paramount. You’ve heard it plenty of times: in order to stand out, you have to get personal. And the Pharma industry is no exception.

The introduction of VEEVA Systems in 2007 was a major step forward for the industry; one that allowed pharmaceutical reps to streamline all the compliances that can complicate the customer experience. In one unified CRM (Customer Relationship Management) platform, companies have unparalleled control over content and data across any channel.

Recently, an old friend of the industry has emerged to dispute the crown: IQVIA. With a ton of the same capabilities as VEEVA, there are some key differences that may sway marketers one way or the other. Here’s everything you need to know about the two major platforms changing the game in Pharma.

Main Capabilities of Both Platforms
IQVIA is actually very similar to VEEVA in that both platforms share a lot of the same connected intelligence to achieve the most important objectives of the global life sciences industry. And earning the IQVIA OCE (Orchestrated Customer Engagement) certification gets you access to all of it. Here are a few examples of the capabilities:

CLM Content Management – CLM (Closed Loop Marketing) presentations are one of the most valuable components of these platforms. Using modern web technologies as the foundation, reps can share relevant documents and materials that eliminate inefficiencies, improve transparency, and enhance user experience. They can also add powerful data tools that offer important, real-time insights — like HCP reactions and behaviors — to guide and improve future strategies.

Engaging Presentations – Reps can make interactions more valuable through video meetings. Using integration of typical video calling platforms, like Zoom, you can track key messages and even record user’s reactions to the content they see on screen. On top of that, these platforms automatically ensure the distribution and display of everything is compliant with all health-industry regulations.
Customized Emails – Marketers can build HTML emails using specific workflows that approve all necessary content before it’s sent. Reps can completely customize these emails with specific data and content based on the interests and specialties that are most relevant to the HCP receiving it — all of which VEEVA reports 10X the open rates of typical emails.

The Main Differences Between VEEVA and IQVIA.
With all these great features available on each platform, what makes IQVIA different from VEEVA?

Cost. This is a big one. While VEEVA has become a standard for Big Pharma companies, IQVIA’s affordable price tag is much more appealing to small and mid-sized companies. How affordable? For full access to produce, version, and host all material within the platform, a VEEVA certification costs $10-15,000/year for teams, while IQVIA OCE is just $3,000. However unlike IQVIA, VEEVA does not require a certification to access modules and services — but having one earns you rank as an official VEEVA partner and is important to proving your expertise amongst competitors.

Training. Unlike VEEVA’s individual certification process, IQVIA takes an agency-based approach. They offer live sessions taught by an instructor that your team can take together, and it concludes with a physical presentation. Compared to VEEVA’s self-paced, online courses, it’s safe to say IQVIA takes a more personalized learning approach.
Augmented Reality. As of right now, IQVIA has yet to get on board the AR implementation train. VEEVA, on the other hand, was doing it before it was cool. This capability allows reps to illustrate how a disease or treatment works/evolves within the body, giving HCPs complete control over what they see and how they see it. As talks of the Metaverse heighten among major platforms, these capabilities may become more of a focus — and expectation — across the board.

Making the Right Choice & How Assemble Can Help
Choosing the right platform for your company comes down to having the right team to support you. The Assemble team is experienced and fully certified in VEEVA and IQVIA. Our team is happy to answer any questions you may have in regard to either platform and help you take your Pharma client engagement to the next level. Contact us to discuss your goals today.

Introducing AI Prompt Analysis: How its Elevating the Creative Process in a Very Real Way

In today’s ever-changing production world, artificial intelligence is no longer a sci-fi fantasy but a remarkable reality. It’s becoming standard to rely on Artificial Intelligence (AI) to help us answer questions, write code, create content, design images, and more. But robots won’t be fully taking over our to-do list any time soon. Instead, we’re starting to see all the incredible ways that we can take advantage of its capabilities to improve our own internal processes. And that doesn’t mean teams taking a back seat; it means stepping up our skills.

AI-Generated Content & the Human Touch

It feels like just yesterday that robots were a thing of sci-fi films and cartoons. But just like that, they’re now helping us write articles, create images, and produce videos. Granted, we’re not quite ready to hire them full-time, but we are getting a really good preview into some of the things we can expect Artificial Intelligence (AI) to bring to the digital production world. So we’re taking a pulse check on what we currently know about AI-generated content and how to prepare your teams for what’s to come

In the Spotlight: Fran Reyes

My morning starts with tying up loose ends from the day before and then diving into any high-priority tasks for the current day. I like to check in with our designers and make sure their allocated assignments are perfectly clear and they have everything they need to get them done. The rest of my day is jumping in and out of meetings, both internally and client-facing, and ensuring that everything that was on the to-do list is checked off and delivered to wherever it needs to go — so we can do it all again tomorrow!

Gamification In Advertising: Delivery Sessions Interview with Damon Harman, Founder / Chief Content Officer / Brand Partnerships Strategy at Integrated Content

Gamification. It’s a very trendy word for advertisers right now. We’ve always thought of the world of gaming as a complete escape from the real world we live in, but lately, those worlds are starting to blend more creatively than ever before.

Client Modular Website Case Study

When a multinational hospitality company needed a quick turnaround on a new website for one of their new locations, they came to Assemble. To accommodate the tight production deadline, in addition to ever-changing rates and amenities, they needed a site that gave their team the ability to add updates, make edits, and create new pages — without any coding or development expertise.

Assemble 2023 Digital Outlook

Another year of exciting changes in the digital world has flown by. But if there’s one thing you can always count on in an ever-evolving industry like ours, it’s that Assemble will have you covered every year with all the latest and greatest updates for marketers in our annual Digital Outlook blog.

So as you prepare for a successful 2023, we invite you to check out 12 of the top trends you’ll see making a big impact this year — and you should start taking advantage now.