EN
Innovating new ways to enhance customer engagement has never been so popular. And in the life sciences field, it’s never been more important. Employees play a crucial role in enhancing customer engagement and productivity, making them key stakeholders alongside customers and shareholders. And that’s why you may have noticed the industry is moving towards unified platforms that help simplify and streamline all the approvals and compliances that can complicate the customer experience.
VEEVA is one of those platforms. As the most widely-used system in the Biotechnology and Pharma fields, it’s easy to see the benefit there. But there’s a reason it’s become the standard for the entire industry. VEEVA serves as a strategic partner to the life sciences industry with solutions designed to improve patient outcomes by integrating patients into the clinical processes, enhancing overall value and accelerating timelines in delivering solutions. Additionally, the integration of software, data, and business consulting is a core aspect of Veeva's services, emphasizing its importance for research and development, quality management, and commercial success. And that’s why Assemble has made it a priority to offer more services and opportunities for clients using VEEVA technology.
Here’s everything you need to know.
What is VEEVA?
The CRM application is built on the Salesforce platform and is designed specifically for the global life sciences industry, helping companies plan, execute, and manage customer interactions across any channel, while following all health industry regulations.
Veeva Systems is a leading provider of cloud-based software solutions for the life sciences industry. Veeva has an operational presence in Latin America and is committed to serving pharmaceutical and biotechnology companies in this market. As a public benefit corporation, Veeva also aims to empower industry leaders and change makers to improve patient outcomes and advance public health. Its focus on product excellence, data, solutions, and services has allowed the company to establish itself as a trusted partner to the industry.
“VEEVA offers an ecosystem of solutions that facilitate the work of marketing teams as they share products and services with HCPs (Healthcare Professionals),” explains Fabian Miranda, Senior Web Developer / VEEVA Tech Lead at Assemble. “VEEVA allows Pharma reps to share relevant material about products and services to their audience, through face-to-face calls or even remote calls, while companies utilize its tools to gain actionable insights into their interactions.”
Fabian has spent the last 10 years mastering the VEEVA platform, which has given him an expertise that’s proven through not one platform certification, but three.
“There are two categories of certifications; one more technical for developers, while the other focuses on the business aspects. My three certifications are in CLM Content, VEEVA Engage for Meetings, and Approved Emails. Each of these aspects of the platform allow us to help clients engage with their customers in more meaningful ways.”
The Rise of Cloud for Life Sciences
The life sciences industry has undergone a significant transformation, driven by the need to bring new treatments and therapies to market faster, better and more efficiently. Cloud technology is playing a critical role in this transformation, enabling companies to streamline their operations, improve collaboration, and enhance customer engagement. As a leader in the industry cloud for life sciences, Veeva has been at the forefront of this trend, providing innovative solutions that help companies build the industry cloud and exceed the likely outcome. Veeva's on-going vision also includes business consulting for R&D, offering strategic advice and support services tailored specifically for research and development initiatives.
By leveraging Veeva’s cloud-based platform, life sciences companies can achieve greater agility, scalability, and compliance, ultimately leading to better patient outcomes and market success.
A Glimpse of How VEEVA Engagement Works
In addition to being a certified Veeva Content partner at the agency level, Fabian’s and several of our team members have Veeva certifications in three of the most important customer engagement opportunities. This is how they each work:
CLM Content
CLM (Closed Loop Marketing) presentations are probably the most valuable component of the VEEVA platform. Reps can share relevant documents and materials built on modern web technologies. In addition to enhanced usability and user experience, they also add powerful tools to get important insights for marketing teams to improve their future strategies based on data.
“You can automatically record sales calls and get actionable, real-time insights of every single key message within the presentation, such as duration, positive/negative/neutral reactions by the HCP, or custom actions like interactions that trigger specific CTAs,” Fabian adds. “We can also help build immersive AR content within the platform that actually displays products into a customer’s actual surroundings to offer more memorable interactions. Reps and marketers are given a lot more control into their natural CRM workflow by not only having all their documents and data in one place, but also the interactions they have with their customers too.”
Engage for Meetings
And these interactions include Engage for Meetings. VEEVA enhances the ability to reach and interact with customers through compliant, video meetings by integrating typical video calling platforms, like Zoom. But there are two main differences: The first being that VEEVA also tracks all key messages shown, and even allows rep to record user’s reactions to the content they see on screen. The second is that it ensures the distribution and display of everything is compliant with all health-industry regulations. And the experience is a lot better too.
“Engaged meetings are growing fast,” Fabian adds. “During the pandemic, numbers skyrocketed in terms of utilization (up 1,296%), but they also significantly increased in duration as well. Typical face-to-face meetings were averaging around 2 min, but now we’re seeing around 20 min with Engage for Meetings. In addition to the convenience of being remote, they are much more effective in regard to how you share products, enabling marketers to utilize the time more efficiently and make interactions more valuable.”
Vault CRM (Customer Relationship Management)
Veeva Vault CRM solutions were designed to enable companies to market and sell compliantly to physicians, other healthcare professionals, and healthcare organizations without relying on third-party platforms. By providing a unified platform for managing customer interactions, Veeva helps companies enhance their customer engagement and drive sales performance.
Over the years, the number of approved emails sent through VEEVA has increased dramatically (553% in just 2020 alone). With the strict regulations that typically caused friction in the customer engagement process, the platform helps extend face-to-face conversations without compromising compliance.
“We can build HTML emails using a specific VEEVA workflow that approves all necessary content before it’s sent to the HCP,” explains Fabian. “Even further, reps can pick and choose specific fragments of data reflecting topics in which the HCP was most interested, which can be loaded individually to send via email. This process makes it easier to share more relevant content which resonates with your customers.” So much so, in fact, that open rates are proven to be 10x higher than typical mass emails.
Other Key Features and Capabilities of Veeva
Clinical Trial Management Services: Veeva’s clinical trial management services streamline the clinical trial process for HCPs, improving efficiency and patient outcomes. By automating key processes and providing real-time insights, Veeva helps companies reduce their trial costs and accelerate the development of new therapies.
Data and Business Consulting Services: Veeva’s data and business consulting services help companies make smarter data-driven decisions to drive business growth. By leveraging advanced analytics and industry expertise, brands can develop effective strategies and achieve their business goals
Commercial Solutions: Veeva’s commercial solutions make it much easier for companies to effectively market and sell their products in one platform. From multichannel marketing to SalesForce automation, Veeva provides the tools and insights needed to optimize commercial operations and maximize market impact.
Quality Solutions: Veeva’s quality solutions help ensure compliance and quality across operations. By providing one singlular platform for managing all quality processes, companies can maintain regulatory compliance and deliver high-quality products to market.
How Assemble Can Help
Similar to the process of other web projects, [Assemble can be your partner] (https://www.assemblestudio.com/) in creating content properly optimized for this unique platform. Whether you provide us access to your VEEVA account or we migrate the completed content from our environment to yours, we’ll help make the process simple with guidance and expertise to ensure you get the best results.
Benefits of Partnering with Assemble
Partnering with Assemble offers life sciences brands a strategic advantage in navigating industry challenges. As a leading production agency, the Assemble team has best-in-class creative production and web development services for custom digital campaigns down to an art form. And with our Pharmaceutical Arm (AssembleRx), you get a production partner that truly understands the unique demands of the life sciences sector with a unique technical expertise to offer high-quality, low cost solutions at exceptional precision and speed.
With a commitment to product excellence and customer success, we ensure that our Pharma clients receive top-tier service and support for campaigns of any size. By collaborating with us, you can enhance and expedite your Veeva asset creation, improve customer engagement, and achieve all your business objectives.
Pharmaceutical Client Case Study
Veeva has a long history of helping life sciences companies succeed in the market. From small biotech firms to large pharmaceutical companies, Veeva’s solutions have been used by companies of all sizes to improve their operations, enhance customer engagement, and drive business growth.
And Assemble has the ability to deliver value and maximize those results for those Pharma companies.
In one example, our team of Veeva systems experts saved our global fertility sales client a lot of time and money on their large-scale CLM project by using dynamic functionality to make their presentation easier to scale and maintain.
The Veeva CLM project highlights:
- A global fertility sales CLM was looking to create a comprehensive VEEVA presentation to connect HCPs with various health clinics and facilities offering the specific services they need.
- Assemble was tasked with making the platform’s standard static CLM both dynamic and customizable, which would also require all-new tracking and navigation systems. The final presentation would have four main sections, each with several sub slides and various filters to show/hide content.
- The client also wanted to incorporate their existing 50+ high-quality animations and iconography into the presentation, which would bring the project total to over 100 different unique elements, including slides, pop-ups, icons, and more.
- Overall technical tasks included: JSON data import (locations per state), custom tracking using Call Clickstream Veeva object, incorporation of HEVC MOV videos, and implementation of internal key message swipe navigation using HammerJS & GSAP
- As a result, rather than generating a static key message from scratch for every new slide, every title, text, and asset that made the presentation unique is pulled directly from a shared media folder and rendered into the slides that the user sees. In terms of effort, the difference was as significant as 15 minutes versus 2 hours.
By teaming up with Assemble for your Veeva engagement needs, you get the very best technical support and creative production efficiency for all your digital assets. Contact us today to learn more about how we can work together for a better process and more effective outcomes.