EN
When it comes to game-changing AI capabilities, Adobe is not looking to be just another player in a very crowded field — they’re in it to win it.
At their annual Summit event, Adobe announced a new AI-powered ad creation platform that brings together all of their generative AI tools across the entire creative process. In other words, it’s not only offering an end-to-end supply chain solution for campaign creation, but it also functions as an end-to-end supply chain, collaborating and optimizing from concept through to deployment, plus every reiteration and revision to follow.
It's called GenStudio. And while a lot of creative professionals are pumped about the release, others are panicking about their jobs. If you’re going to need some more info to decide where you land, we’re here to help.
What is GenStudio?
As part of Adobe’s Experience Platform, GenStudio for Performance Marketing is Adobe’s latest enterprise application. The Ai-powered is a centralized hub for all digital marketing campaigns, bringing together Adobe Firefly and third-party large language models with the ability to organize, generate, remix, and measure content for marketing campaigns.
GenStudio provides just about everything creative and production teams need throughout the process. It aims to bring marketer and creative teams together to scale on-brand digital experiences in one multi-faceted, yet extremely user-friendly interface.
Why is it different from other Generative AI?
All that sounds pretty good, but a lot of generative AI tools are helping make the creative process faster and more efficient. So how is it really different?
With brand kits, copy guidance, and preapproved assets paired with a bunch of generative AI-powered tools that can perform deeper level tasks like generating backgrounds, ensuring consistency in tone and style, performance analyzation, and more — think of it as GPT on steroids.
Through one dashboard, users can input prompts sharing campaign goals, photos for inspiration, target audiences, etc., and receive ready-to-launch banners that can easily be translated into videos, social media ads, and more.
That’s right, the platform doesn’t just create assets or individual elements of a campaign — it can build HTML banners or emails for you. And then it can deploy them directly into Google Ads. Or MailChimp. Or Salesforce. Or Facebook.
Let’s break it down.
1. Generative AI Creation
Using enterprise large language models (LLM), GenStudio generates copy and compiles your assets into your campaigns. It personalizes your content based on your target personas, products/services, differentiators, and more, providing variations using approved campaign content.
2. Brand Compliance
Upload your brand guidelines, and let GenStudio establish your tone of voice and channel-specific requirements with built-in brand checks to ensure consistency across every variation. There’s also embedded reviews and approvals to make sure nothing off-brand slips through the cracks.
3. Campaign
Instead of manually pulling together all your assets from various platforms and AI tools, you can organize everything in a single campaign view. This even includes timelines, key objectives, and performance metrics, so you can then optimize everything quickly and easily based on your briefs.
4. Content
With a complete asset repository, you can upload campaign content and store it easily for anyone on your team to use. Adobe’s Express tools are built right in, so you can then edit and adjust all assets and copy lightning fast. Delivering more variations will help your brand expand testing, be present on more channels, and change at scale.
5. Activation
Speaking of fast, you can actually send approved content directly to whatever platform your campaigns are scheduled to run. Meta, Tik Tok, Snap, Google Campaign Manager 360, MailChimp, and more — no more uploading and reuploading for every placement.
6. Insights
What’s a campaign without a report? You can import data from third-party platforms directly into GenStudio and let it do your cross-channel analysis for you. It not only quickly identifies your best performing content, but also each individual component and asset to guide your improvements moving forward.
Content, brand compliance, activation, analysis.
Check, check, check, andddd check.
And what’s also cool is that it’s a Cloud solution. That means you don’t have to download and install anything. It’s all integrated right in your browser.
How can Creative Teams Prepare — Not Panic.
It’s true, with technology that can basically execute the entire ad campaign process from start to finish, there certainly is a need for marketers to evolve. If you’re only specialized in banner creation or email development, you will likely struggle to justify a place in the process as the tech only gets more advanced.
But if you can focus on really understanding these tools on a deeper level, the advantages are on your side. The way we see it, designers, developers, and copywriters will become project managers of their craft, knowing better than anyone the prompts and inputs that will make every step along the process more effective and unique.
Having the knowledge of what needs to be done and what can be done will make creative professionals a real secret weapon in the world where generative technology dominates.
Assemble is Here to Help (We Love this Kind of Thing)
Adobe’s Experience Platform promises to take the generation of content for digital marketing campaigns to the next level. And at Assemble, we believe it. That’s why we’re researching, learning, and embracing it to improve our own productivity and outcomes for our clients.
Want to learn more? Shoot us an email to discuss your goals and share any questions you have. The future is here, so let’s get you ready for it.