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Social media is one of the most powerful ways to unlock your brand’s full potential, By directly engaging with audiences through dynamic and emotion-driven content, you can build lasting relationships and loyal followers. However, crafting a strong brand presence requires a strategic approach, a lot of effort, and expertise. It's not enough to put up a few photos or videos and write a caption. Those days are over. In today’s crowded digital space, you have to know how to get the casual social media user to stop scrolling, listen, and stay interested for longer than their fleeting attention spans.
While some brands successfully use influencers, paid advertising, and other trendy tactics to capture attention, other organizations struggle to build their following and grow their audience on tighter budgets. When a brand fails to break through and make traction on social platforms, it's tempting to minimize social media to something that’s nice to have but not a necessity. But experienced marketers know that’s not the case. According to a report by Datareportal, 62.3% of the world's population are active social media users. And many of these individuals rely on social media for their primary news and information. By dismissing the importance of social media, your brand misses a huge opportunity to reach a lot of customers and potential followers.
At Assemble, we help brands increase their visibility and impact by producing social media content and assets that's strategically targeted and purposefully crafted to resonate with those people. So we're sharing some tips and tricks to transform your underperforming posts into thumb-stopping content that truly captivates your audiences.
Tip Number One: Tailor Your Content to the Platform
Time-strapped brands often compromise results by creating one social asset or campaign and trying to use it across multiple channels. But in addition to every platform having their own unique specs, what resonates to audiences on LinkedIn probably won’t have the same success on TikTok, or vice versa. The best practices across each unique platform are driven by specific algorithms and the people who use them. Not to mention, they’re constantly changing. Understanding what will work where and how to alter your assets accordingly takes time and continuous learning. It can also place enormous demands on your team to create something new or different for every social platform.
The experts at Assemble have mastered the art of creating a variety of content types for clients, from engaging videos, eye-catching graphics, interactive polls, compelling copy, and more to specifically reach audiences across Instagram, Facebook, X, Linked In, and TikTok. We know which assets will likely perform best on which channel and can advise clients accordingly. The good news is that most thoughtful and comprehensive campaigns can be tailored relatively easily and quickly with the right digital production team.
Tip Number Two: Enhance Your Visual Impact
Social media is a highly visual medium, and enticing, emotion-driven assets are the backbone of successful content. This can be a challenge for many brands that don’t have a highly experienced digital production team in-house or struggle with limited bandwidth . Outsourcing social media production to an experienced team like Assemble can help a brand be more cost-efficient and effective in gaining the traction and attention it needs on social media.
"In today's digital age, high-quality, engaging visual content is not just a luxury — it's a necessity. Compelling visuals have the power to stop scrolling thumbs, capture attention, and evoke emotions, ultimately driving increased engagement, brand recall, and loyalty on social media." - Scott Peters, Founder and CEO Assemble Digital Production Studio.
Brands can significantly enhance their visual impact by:
- Using high-quality images and videos that are both visually appealing and relevant to their brand identity.
- Incorporating motion graphics, animation, and other visual elements is a great way to bring a static image to life and engage scrollers with a unique social experience.
- Experimenting with interactive elements like polls, quizzes, or AR filters can also encourage engagement and interaction with your brand, while showing consumers you care about their input.
Tip Number Three: Find the Best Social Opportunities for Your Brand
Brands often miss opportunities to elevate their social media campaigns by overlooking key strategies based on the specific in-house capabilities or channel knowledge that they have. With the right production partner, brands can get more strategic and do more across multiple social channels by leveraging the experience of experts in the social realm. At Assemble, our team is in the constant pursuit of learning, so we can continue to educate our clients and offer the best, most innovative solutions across every platform.
Here are a few strategic tips to unleash more social media opportunities:
- Diversify Your Presence: Look totap into the opportunities across multiple social channels to reach a broader audience base. Understand the specific places your customers are and utilize best practices on that platform to be as effective as possible.
- Tailor Your Content: Tailoring content to suit the unique characteristics and preferences of each social platform ensures maximum impact and resonance. People go to specific platforms looking for specific types of content and information, so make sure you’re in line with their expectations.
- Embrace Community Engagement: Underestimating the power of community engagement can hinder brand loyalty and advocacy. Your brand should actively engage with its audience to foster lasting connections.
- Explore Emerging Social Platforms: Keep a keen eye on emerging social channels like Discord and Telegram. While only suitable for some brands, these platforms offer valuable opportunities for niche engagement and relationship-building through exclusive content, discussions, and loyalty programs.
Tip Number Four: Expand Your Global & Cultural Presence
Assemble's Transcreation process is instrumental in elevating global engagement on social media. We’ve helped countless brands maintain consistent messaging and identities across all of their global campaigns, while resonating with their audiences across each unique market in the ways they can relate to personally. That means translating copy into different languages, ensuring visuals are culturally appropriate, representing locations accurately, and more. By adapting content to resonate with diverse cultural nuances, preferences, and languages, brands can authentically connect with international audiences and cultural communities, driving deeper engagement and fostering brand affinity across borders.
Expand Your Social Media Reach & Engagement with Assemble
If social media engagement is overwhelming your current marketing team or you’re not seeing the results to justify the effort you’re putting into your social media strategy, Assemble can help. Our nearshore production studio creates compelling, high-quality social content quickly and at competitive rates through routine and innovation. By researching new solutions and building our own proprietary tools, we’ve mastered the ability to eliminate inefficiencies in the creative production process to deliver quick turnarounds and better results.
Explore some of our work and contact us to discuss how we can create engaging social content that turns more users into loyal followers and brand advocates.