Another year of exciting changes in the digital world has flown by. But if there’s one thing you can always count on in an ever-evolving industry like ours, it’s that Assemble will have you covered every year with all the latest and greatest updates for marketers in our annual Digital Outlook blog.

So as you prepare for a successful 2023, we invite you to check out 12 of the top trends you’ll see making a big impact this year — and you should start taking advantage now.

No one is telling you that you need a website anymore. We all know that. But simply having a website isn’t good enough now. In today’s fast-paced, ultra-connected digital world, consumers have very high expectations when they visit a site. They’re not going to put up with slow-loading pages or error messages. They’ll be on to the next.

We love animated banner ads. They’re fun, they’re eye-catching, and they can deliver a lot of great info in a quick, engaging way. And your audiences love them too. In fact, eMarketer reports that the click-through rate on rich media banner adverts is 267% greater than their static counterparts. So when you use them the right way in the right places, it can do wonders for your overall marketing goals.