Google Launches New Interactive Display Format

Taking Advantage of Google’s New Interactive Display Format

Thanks to Google’s new 3D Display Ad Format, the challenges of creating interactive ad campaigns are now a thing of the past. And at this moment, when virtual experiences are everything, the timing couldn’t be better.

More and more companies are investing in creating 3D assets to bring their products to life online. With the platform’s most recent launch of its new Swirl display ad format, brands can let customers interact with their product on their device just like they would if it were right in front of them.

* Try the live demo here.

The Challenges of Immersive Ads Until Now

While interactive campaigns aren’t new, Google’s new immersive display format has completely enhanced/refined/transformed the process of building them. Until now, advertisers struggled with making elements of banner ads more interactive without such a heavy k-weight hindering the experience. And because of the amount of time and resources it would take to build these assets, few brands outside of the biggest players in the game were taking advantage of them.

Creating Interactive Ads with Google’s 3D Creation Tool

“Building these interactions from scratch was extremely expensive,” explains Assemble Senior Ad Developer and Google Web Designer expert, Joshua Araya. “It would require several hours of coding for each element of the 3D model. Now, we can use 3D models that are already built and add it to the banner. The process now takes 2-2.5 hours versus multiple days, and they weigh under 2MB which is standard for almost all banner ads.”

For brands that already have 3D assets, Assemble can easily convert these renderings into the Google banner format; making the creation timeline similar to other dynamic ads. And if they don’t, the new editor on Google’s 3D platform, Poly, makes it easier for advertisers to build, edit, and publish high-quality, photorealistic models to use in the new format.

How Google’s 3D Creation Tool Will Change Marketing

With 3D campaigns, every interaction with an object is an opportunity to learn more information about the product. And during this time where buying new products or choosing a service relies completely on trusting what you see online, that’s more valuable than ever.

“Considering our current situation, I saw the unique value of this specific release and wanted to really jump on the opportunity,” Joshua explained. “Right now, most people aren’t going to stores to see products, so if you have the ability to provide a real experience with your product that customers otherwise couldn’t have, it puts you in a much better position to drive action.”

As more brands utilize these new tools to create immersive campaigns, customer expectations will continue to rise. To take advantage of these tools contact our team to learn more.

Introducing AI Prompt Analysis: How its Elevating the Creative Process in a Very Real Way

In today’s ever-changing production world, artificial intelligence is no longer a sci-fi fantasy but a remarkable reality. It’s becoming standard to rely on Artificial Intelligence (AI) to help us answer questions, write code, create content, design images, and more. But robots won’t be fully taking over our to-do list any time soon. Instead, we’re starting to see all the incredible ways that we can take advantage of its capabilities to improve our own internal processes. And that doesn’t mean teams taking a back seat; it means stepping up our skills.

AI-Generated Content & the Human Touch

It feels like just yesterday that robots were a thing of sci-fi films and cartoons. But just like that, they’re now helping us write articles, create images, and produce videos. Granted, we’re not quite ready to hire them full-time, but we are getting a really good preview into some of the things we can expect Artificial Intelligence (AI) to bring to the digital production world. So we’re taking a pulse check on what we currently know about AI-generated content and how to prepare your teams for what’s to come

In the Spotlight: Fran Reyes

My morning starts with tying up loose ends from the day before and then diving into any high-priority tasks for the current day. I like to check in with our designers and make sure their allocated assignments are perfectly clear and they have everything they need to get them done. The rest of my day is jumping in and out of meetings, both internally and client-facing, and ensuring that everything that was on the to-do list is checked off and delivered to wherever it needs to go — so we can do it all again tomorrow!

Gamification In Advertising: Delivery Sessions Interview with Damon Harman, Founder / Chief Content Officer / Brand Partnerships Strategy at Integrated Content

Gamification. It’s a very trendy word for advertisers right now. We’ve always thought of the world of gaming as a complete escape from the real world we live in, but lately, those worlds are starting to blend more creatively than ever before.

Client Modular Website Case Study

When a multinational hospitality company needed a quick turnaround on a new website for one of their new locations, they came to Assemble. To accommodate the tight production deadline, in addition to ever-changing rates and amenities, they needed a site that gave their team the ability to add updates, make edits, and create new pages — without any coding or development expertise.

Assemble 2023 Digital Outlook

Another year of exciting changes in the digital world has flown by. But if there’s one thing you can always count on in an ever-evolving industry like ours, it’s that Assemble will have you covered every year with all the latest and greatest updates for marketers in our annual Digital Outlook blog.

So as you prepare for a successful 2023, we invite you to check out 12 of the top trends you’ll see making a big impact this year — and you should start taking advantage now.