When a multinational hospitality company needed a quick turnaround on a new website for one of their new locations, they came to Assemble. To accommodate the tight production deadline, in addition to ever-changing rates and amenities, they needed a site that gave their team the ability to add updates, make edits, and create new pages — without any coding or development expertise.
Another year of exciting changes in the digital world has flown by. But if there’s one thing you can always count on in an ever-evolving industry like ours, it’s that Assemble will have you covered every year with all the latest and greatest updates for marketers in our annual Digital Outlook blog.
So as you prepare for a successful 2023, we invite you to check out 12 of the top trends you’ll see making a big impact this year — and you should start taking advantage now.
No one is telling you that you need a website anymore. We all know that. But simply having a website isn’t good enough now. In today’s fast-paced, ultra-connected digital world, consumers have very high expectations when they visit a site. They’re not going to put up with slow-loading pages or error messages. They’ll be on to the next.
We love animated banner ads. They’re fun, they’re eye-catching, and they can deliver a lot of great info in a quick, engaging way. And your audiences love them too. In fact, eMarketer reports that the click-through rate on rich media banner adverts is 267% greater than their static counterparts. So when you use them the right way in the right places, it can do wonders for your overall marketing goals.
For me, every work day starts at 5am — thanks to a 14 year old son, Joshua, and a 10 year old daughter, Abigail. First things, first is getting them up and ready for school in the morning, followed by cleaning up the house. I like to keep things neat and tidy so I can’t start my day until the mess is gone.
From marketing manager to startup founder to global innovator, Darren Adams, Global Digital has had anything but a linear career path. But with every experience, his innate desire to seek out the unexpected and challenge the norm has only been more prevalent. And now, he’s using this curiosity and skill to make the world a better place as Innovation Director at Unilever.
