Email campaigns play a major role in modern marketing. And Assemble is well aware of the impact it can have — when it’s done the right way. This is why we love collaborating with clients to design and deliver effective email campaigns to achieve their business goals.
Category: Uncategorized
Digital Production Company vs. Freelancers: Weighing the Pros & Cons
Today’s digital dynamism has created a lot of opportunities for teams to push their visionary limits and explore new innovative techniques. But that also comes with the need for additional bandwidth and creative brain power.
The Assemble Tool Box: Build-A-Mail Interface Makes Email Development Seamless
Let’s be honest — email development is complicated. Thanks to emerging technology, we now have multiple email clients to choose from, tons of devices to consider, and an endless list of configurations and features associated with each. But what if there was a one hub that brought all the aspects...
The Assemble Tool Box: BannerForge Platform Streamlines Creative Development
At the core of Assemble culture is an unwavering drive to keep improving. We love to push the boundaries creatively, and we know that to do that, we have to work smarter. With the rapid development of AI technology, this focus has never been more important to stay ahead of...
In the Spotlight… Marianella Arnaez
I’m a morning person, so I like to wake up early and walk my dogs or meditate a bit to get myself in the right headspace for the day. I’ll start by going through my to-do list (I’m a big agenda girl!) and organizing all my tasks. Right now, I...
Automation vs. AI: Key Differences & Big Developments Redefining Creative
It doesn’t matter what industry you’re in, everyone is talking (and debating) about AI. While we’ve seen technology come a long way over the last couple of decades, these tools are arguably the most transformative developments of our time. But like every other new wave of technology, it’s bringing a...
5 Tips When Designing for Print — Or Having a Production Studio Do It For You.
The numbers don’t lie; print still has its purpose in marketing today — big time. However, the increasing dominance of digital raises the standards for print design even higher. Consumer expectations are less forgiving than ever, so low-quality, unengaging visuals simply won’t cut it. In fact, they could ruin you.
VEEVA Generative AI Tool
Big news for our Pharma friends: VEEVA is the latest digital platform to embrace AI Chatbot technology to elevate their user experience. And they’re doing it in a big way.
4 Reasons Why You Need a Creative Production Team
We’d be lying if we said that having an in-house creative team doesn’t have its advantages. A lot of agencies simply can’t duplicate the type of attention and industry-specific knowledge that a team in the company trenches every day can. But you can’t expect your in-house team to cover every...
Introducing AI Prompt Analysis: How its Elevating the Creative Process in a Very Real Way
In today’s ever-changing production world, artificial intelligence is no longer a sci-fi fantasy but a remarkable reality. It’s becoming standard to rely on Artificial Intelligence (AI) to help us answer questions, write code, create content, design images, and more. But robots won’t be fully taking over our to-do list any...
AI-Generated Content & the Human Touch
It feels like just yesterday that robots were a thing of sci-fi films and cartoons. But just like that, they’re now helping us write articles, create images, and produce videos. Granted, we’re not quite ready to hire them full-time, but we are getting a really good preview into some of...
Gamification In Advertising: Delivery Sessions Interview with Damon Harman, Founder / Chief Content Officer / Brand Partnerships Strategy at Integrated Content
Gamification. It’s a very trendy word for advertisers right now. We’ve always thought of the world of gaming as a complete escape from the real world we live in, but lately, those worlds are starting to blend more creatively than ever before.
Client Modular Website Case Study
When a multinational hospitality company needed a quick turnaround on a new website for one of their new locations, they came to Assemble. To accommodate the tight production deadline, in addition to ever-changing rates and amenities, they needed a site that gave their team the ability to add updates, make...
Assemble 2023 Digital Outlook
Another year of exciting changes in the digital world has flown by. But if there’s one thing you can always count on in an ever-evolving industry like ours, it’s that Assemble will have you covered every year with all the latest and greatest updates for marketers in our annual Digital...
Why are Website Audits Important for User Experience & Performance?
No one is telling you that you need a website anymore. We all know that. But simply having a website isn’t good enough now. In today’s fast-paced, ultra-connected digital world, consumers have very high expectations when they visit a site. They’re not going to put up with slow-loading pages or...
Eye-Catching Animations: Tips & Examples that Bring Banner Ads to Life
We love animated banner ads. They’re fun, they’re eye-catching, and they can deliver a lot of great info in a quick, engaging way. And your audiences love them too. In fact, eMarketer reports that the click-through rate on rich media banner adverts is 267% greater than their static counterparts. So...
In the Spotlight: Jimmy Gonzalez
For me, every work day starts at 5am — thanks to a 14 year old son, Joshua, and a 10 year old daughter, Abigail. First things, first is getting them up and ready for school in the morning, followed by cleaning up the house. I like to keep things neat...
Delivery Sessions Interview with Darren Adams, Global Digital Innovation Director at Unilever
From marketing manager to startup founder to global innovator, Darren Adams, Global Digital has had anything but a linear career path. But with every experience, his innate desire to seek out the unexpected and challenge the norm has only been more prevalent. And now, he’s using this curiosity and skill...
Embracing a Cookieless Future: 6 Ways Marketers Can Prepare for Web3
The “next stage” of the internet is on the horizon, and it’s called Web3. It will look to empower both consumers and marketers in ways we couldn’t have imagined just a decade ago, taking the preferences and privacy of the individual to the next level.
A Smarter Future: 4 Ways Artificial Intelligence is Changing Advertising
Artificial Intelligence is changing the future of marketing. It brings clarity to data and efficiency to campaign creation. Learn all about how marketers can use AI in their strategies today.