The world of media is changing by the minute, but ZLR Ignition is determined to stay one step ahead — and they’ve certainly helped their clients do the same. That’s because the award-winning brand agency knows the importance of putting the audience at the forefront — and using data to...
Category: Sessions
Gamification In Advertising: Delivery Sessions Interview with Damon Harman, Founder / Chief Content Officer / Brand Partnerships Strategy at Integrated Content
Gamification. It’s a very trendy word for advertisers right now. We’ve always thought of the world of gaming as a complete escape from the real world we live in, but lately, those worlds are starting to blend more creatively than ever before.