Author: Shanon Mendez

Standing out isn’t easy, but opinion banner ads are helping marketers ask important questions and listen to their customers effortlessly. Learn more about these interactive banner ads, and how to use them in your marketing strategy.

Goodbye — and good riddance. Microsoft announces they will officially get rid of its most-hated product: Internet Explorer. Find out why and what the few loyal IE fans can expect.

When the entire world went remote, in-person events had to get creative. Presentations, celebrations, social activities, team bonding, networking — everything went virtual. Or at least they tried to. Trade shows were no exception. But how can a pharma vendor possibly be as effective through a computer screen as they...

In today’s evolving digital space filled with endless problems to solve and boundless data to collect, simplicity is key. But according to James Chester, VP of Global Business - Data, Technology & Product at Starcom, finding simple solutions to complex problems is the biggest challenge for marketers. And now, as...

Innovating new ways to enhance customer engagement has never been so popular. And in the life sciences field, it’s never been more important. And that’s why you may have noticed the industry is moving towards unified platforms that help simplify and streamline all the approvals and compliances that can complicate...

You may not be familiar with the term Exverus, but for Jack Win’s team, it’s the core pillar behind everything they do. With a literal translation of “from the truth,” it was carefully chosen by his founding partner, Bill Durrant, based on its important relationship to their business culture and...

Dark Mode is taking over apps, browsers, and inboxes, but the challenges for email marketers are preventing many from hopping on the unstoppable trend. This is your complete guide to Dark Mode in email marketing.

In a crowded digital space, making meaningful connections through email marketing is no easy feat. But with 91% of online consumers using email every day, it’s crucial to your strategy. Check out the top email marketing tips for 2021.

We’re trained to think being unhappy is a bad thing. But being happy is just a fleeting feeling; not a goal to strive for. 2020 has taught me why health is more important than happiness and now I’m sharing it with you. By Scott Peters

COVID has forced marketers to get creative with their video production. Check out these helpful tips to get your video marketing rolling on budget.

160over90 prides itself on being the most culturally connected agency on the planet, sitting at the heart of the Endeavor network, which also includes entertainment giant WME and sports, fashion, and events leader IMG. But when the entire world went remote, relying on screens and devices to stay informed, entertained,...

Visual content is not only a crucial aspect in creating a brand presence, but it’s your secret weapon to attracting new customers, driving engagement, and becoming unforgettable. We’ll tell you why.

Your digital outlook for 2021 is here! We’ve got the top seven trends that are changing the game for digital marketers this year. Get your strategy ready today.